Why a White Crow?

According to mythology, the crow was initially white. One day Apollo asked a crow to guard his lover while he was away. The crow failed in her duty. She didn't have the tools or skills to complete the task. As punishment, Apollo turned her feathers black.
When a brand fails, it can cast a shadow on the business, harming its ability to grow and thrive. Good business is the foundation of a strong community and economy. We use proven frameworks, tactics, strategies, and experience to craft and launch brands so they stand out, thrive, and fly as intended for everyone's benefit.

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